Roman Chamomile Pure Essential Oil is known for its calming and soothing properties, making it perfect for relaxation and stress relief. With its gentle, floral fragrance, this oil helps to reduce anxiety and promotes a peaceful state of mind. Ideal for use in skincare, it also supports healthy, glowing skin, making it a versatile addition to any self-care routine.
How Nike Turned Smell into Sales?
Dr. Hirsch tested identical Nike shoes in two identical rooms - one scented, one unscented. The scented room increased purchase intent by 84%. Participants were willing to pay more and felt more relaxed, spent longer browsing, and formed stronger positive brand associations due to the scent.