Indian Vetiver Pure Essential Oil is renowned for its deep, earthy aroma and calming properties. Known for its grounding and stress-relieving effects, this oil helps promote mental clarity and emotional balance. Perfect for use in meditation, relaxation rituals, or skin care routines, Vetiver's rich, woody fragrance creates a serene atmosphere that soothes both body and mind.
How Nike Turned Smell into Sales?
Dr. Hirsch tested identical Nike shoes in two identical rooms - one scented, one unscented. The scented room increased purchase intent by 84%. Participants were willing to pay more and felt more relaxed, spent longer browsing, and formed stronger positive brand associations due to the scent.