Eases foot discomfort, hydrates skin, and eliminates bacteria with the refreshing and healing properties of eucalyptus and tea tree foot soak.
How Nike Turned Smell into Sales?
Dr. Hirsch tested identical Nike shoes in two identical rooms - one scented, one unscented. The scented room increased purchase intent by 84%. Participants were willing to pay more and felt more relaxed, spent longer browsing, and formed stronger positive brand associations due to the scent.